Introduction
If you’re only focusing on top-of-funnel (TOFU) awareness or bottom-of-funnel (BOFU) sales, you’re missing out. The brands winning in 2025 are using full-funnel marketing strategies that guide customers from curiosity to conversion—and beyond.
Here’s why your business needs one, and how Northstar Marketing Agency builds it.
What is a Full-Funnel Strategy?
It covers all 3 stages:
| Funnel Stage | Goal | Tactics Used |
|---|---|---|
| Awareness | Attract new people | SEO, SMM, Paid Reach |
| Consideration | Educate & nurture | Email, Retargeting, Lead Magnets |
| Conversion | Drive action | Sales Pages, Offers, PPC |
1. TOFU: Generate Awareness
Use SEO blog posts, Instagram Reels, and YouTube content to capture new attention.
2. MOFU: Build Trust
-
Free lead magnets
-
Case studies
-
Webinars
-
Retargeting ads that educate
3. BOFU: Convert with Intent
-
Clear offers
-
Urgency + scarcity
-
Live chat, CTAs, testimonials
4. Beyond the Funnel: Delight & Retain
-
Loyalty emails
-
Upsells
-
Feedback loops
-
Invite-only groups or discounts
Conclusion
Full-funnel marketing ensures you aren’t losing leads at every step. It’s the difference between running campaigns and building a system that grows your business 24/7.